INDUSTRY:
MARKETING
YEAR:
FEB 2025 - AUG 2026
pubs.
Led creative direction and video production for EJMA's flagship initiatives, including career fair campaigns and brand collaborations. Delivered content that reached thousands across social platforms , most notably a brand collab video that hit over 7,000 views.
challenge.
Balancing institutional tone with content that actually resonates with a Gen Z college audience, without losing either. Every output had to feel on-brand for EJMA while being engaging enough to perform organically.
results.
Campaign content drove measurable engagement lifts across EJMA's digital channels. The Sichu Malatang collab video became one of the org's highest-performing posts, and the career fair materials were recognized for their visual consistency and production quality.
